Frame styles branded with high profile designer names like Calvin Klein, Jones New York, and Marc Jacobs continue to be in demand. And even for youngsters who might ordinarily dread the "nerd" factor of wearing eyeglasses, popular fiction characters like the bespectacled young wizard, Harry Potter, have become role models.
Eyeglasses have also become quite stylish as fashion accessories, especially among fans of high end designers. Many people change their frames in the same way as shoes or handbags, with different colors and styles to match their wardrobes.
Multi-colored inlays, composite materials, designer emblems, and enhancements such as insets of precious stones may also be found in popular frame styles.
Rimless styles have become more popular in recent years as an understated way to wear eyeglasses without obvious frames. Rimless styles mainly involve attaching plastic or metal temples directly onto the lenses rather than onto a frame.